10 February 2009

Post 183

In 1982, Honda ran this ad in the US:



We're still not listening.

7 comments:

  1. .

    Look at that mileage!

    (Where's the progress?)

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  2. It's funny you should mention that: in the ad, they give the EPA estimate and then say that the actual highway mileage will probably be lower. A Datsun ad from the same era said the same thing. I wonder if the EPA estimated notoriously highly back then.

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  3. .

    They just fixed things last year to prevent this notorious problem.

    ReplyDelete
  4. .

    Overstating realistic mileage. They've changed the way they figure it, but it's still laboratory conditions.

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  5. So why don't they--oh, I don't know--like, actually take one out on the road and burn through a couple of tanks of gas?

    ReplyDelete
  6. .

    That wouldn't be fair. Some cars would come out better because of weather and traffic conditions. Has to be laboratory for fairness.

    ReplyDelete